Tuesday, 28 February 2017

BillBoard Magazine Research

BillBoard Magazine Research

BillBoard magazine is a music magazine that primarily focuses on the pop industry and all major, mainstream artists surrounding this genre, such as Justin Bieber, Kygo and Katy Perry.

BillBoard is an American magazine, owned by Prometheus Global Media. It publishes news, video, opinions, reviews, events and trending styles. It is mainly known for its music charts, consisting of the Billboard Hot 100 and Billboard 200, these include the most popular singles and albums in various genres. It also hosts events, has its own publishing firm and operates many TV shows.

Billboard was founded in 1894 by William Donaldson and James Hennegan as a publication for bill posters. Donaldson later acquired Hennegen's interest in 1900 for a small $500.

During the 1900s, it began to cover entertainment industries such as circuses and fairs. It also made a mail service for travelling entertainers. Billboard began focusing on the music industry as the jukebox and radio became more of a standard item. Many topics it covered were placed into different magazines.

As recording and technology developed, the focus of BillBoard was straight onto the diverse music industry. After Donaldson died in 1925, Billboard was passed on to his children and Hennegan's children, until it was sold to investors in 1985 for roughly 40 million dollars. The magazine had continued to switch between hands to Affiliated Publications (in 1987, Nielsen in 1994 for 650 million dollars and it’s finally its current owner, Prometheus Global Media since 2009 for approximately 11 billion dollars. As of 2017, it has been shifting to more of a consumer focus online in the digital age.


Trouble: During 2004, a male and female employee were fired simultaneously with the intent to damage their personal and business reputations. The two employees filed a $29 million dollar lawsuit against them. The case was sorted in court for an unreleased sum of money, this however is expected to be a large sum. 

These images below show BillBoard magazine through the years. From when they started as a simple publication to a music focused business.






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