Music Magazine Questionnaire Conclusion

Conclusion to results of music questionnaire

In order to appropriately prepare for the planning and development stages of my official magazine, I have carried out a questionnaire related to the music industry and music magazines.

First of all I have learnt from the results of my questionnaire that the general target audience for my magazine is split roughly half male and half females, however male are the slightly more apparent gender of my questionnaire.

Additionally, I also learnt that the primary age group from my questionnaire is aged between 11 and 20, this is approximately 60% of all who participated. The following age groups that answered the questionnaire were in the categories 41 to 50 and 21-30 who of which took up another 20% each. My pie charts for each question demonstrate this statistic precisely.

The genres that were most followed from all of the people who completed my questionnaire was indie music and interestingly enough, RnB, Rap and Hip-Hop all had a relatively equal portion of the pie chart, these three genres are very similar and therefore collectively they take up  roughly 40% of the diagrams. I did not give out my questionnaire to a substantial amount of people therefore my questions are not fully reflective of a whole market, however it was interesting that the pop genre did have more share of the pie chart due to it being the most mainstream genre played everywhere.

Furthermore, I also learnt from my music questionnaire that the most popular price to pay for a magazine was between £3-4. Approximately one third of all people who complete the questionnaire answered with this price range in mind. After this, people found that paying £5-6 and £7-8 was less reasonable as this is evident due to it only take up a fifth of the whole pie chart each. In addition, I was surprised to found out that a free title was less popular, this suggest that my audience is within a demographic that has an income or enough money to spend money on magazines with a fee rather than free ones that may have less content, quality etc.

In progression of this, I also learnt that roughly 70% of those who completed the 

questionnaire were either active magazine readers or sometimes read music magazines. This shows to me that the audience I interviewed are actively seeking out music magazines and aware of the brands and contents that they include. This of which is helpful to the development of my own magazine and design because I have an audience I can reach out and target to if I need additional research information or to become my market.

Similarly, I found out that there is a fairly split opinion on the duration between each edition of the magazine. 15% each of those interviewed answered that there should be either a fortnight or monthly gap between each edition. This tells me that they might not be in a subscription system with a music magazine company as they do not prioritise reading these often. However, I have learnt from the answers from these questions that the most apparent answer was a weekly edition. This suggests that they may regular readers of music magazine and potentially have subscribed to a magazine company or distributor. The answer ‘weekly’ takes up roughly 60-65% of the pie chart diagram.

Equally, the next information I have learnt from my music questionnaire is about what type of content people are interested in the most. As I expected, there was a large and relatively equal proportion of the type of content people want to read about in a music magazine the most. However there was three content aspects that took a much more apparent segment of this questions pie chart. These of which were, reviews on new music, music festivals and interviews. This has suggested that my audience may be of a more youthful age range (between 11-21) and therefore the colour scheme, content and images will possible be more orientated to show mainstream and modern music.

Similarly, another question from my music magazine questionnaire was asking what elements on the front cover draw a reader in. I can conclude that the most popular chosen aspects were the colour scheme, article titles, pictures/images and the highlighted content. This tells me that these four elements should be a ‘must be’ on the front cover and inside pages in order to help draw in readers. The colour scheme took up the largest portion of the pie chart which infers to myself that I should prioritise a strong and likeable colour scheme as one of key focuses of the music magazine.

Overall, I have learnt many important elements and traits of the potential target audience. This means that when I develop the official music magazine, the predicted the success of it will be higher due to a more precise colour schemes and aspects of the front cover and inside pages are catered to my audience appropriately.